In this project, our mission was to reshape the digital landscape for a prominent glass company association. By devising a strategic plan and crafting a range of digital assets, we aimed to enhance the association's online presence and provide a platform that fosters industry collaboration and knowledge sharing.
For this project, we crafted an impactful rebranding strategy designed to captivate learners' interest on a deeper level. We have built new and dynamic visual guidelines that integrate every asset and touchpoint into the Cybertron Academy's universe, making the learners feel like they are part of it.
Colour selections were made, and the primary colours were red, to symbolise Opticons and purple, to represent Decepticons. These colors were effortlessly combined and introduced as gradient. This exemplifies the core value of Cybertron Academy, where everyone is treated equally regardless of whether they are an Opticon or a Decepticon.
Development of Branding Collaterals
Logo Development and Design:
We aimed to honour the vibrant Cybertron world from Transformers. We carefully crafted a logo, ensuring it fits well with today's modern style - keeping things simple and straightforward.
We provided the design for the materials that both learners and staff would use throughout their stay at Cybertron Academy such as t-shirts, ID cards and stationery items.
As part of our main focus, we developed a website that explores into TFMX and the diverse range of courses offered by Cybertron Academy. Our primary objective was to strike a balance between providing valuable information while incorporating an engaging and captivating concept.
Highlights within the TFMX Framework:
Every attempt by a learner to construct the robot leads to diverse methods of accomplishment, resulting in a unique journey for each individual. The design elements, including dots and points (as depicted in the image on the right), symbolise the learner's dynamic progression throughout their learning journey.